Planters Nuts - Ahhhh, nuts

art director

You hear it all the time. Someone stubs their toe and says, “Ah nuts!” This puts nuts in a bad light. But Planters nuts are good. Real good. So we’ll show people that with Planters nuts, what once was negative is now positive. I had fun working with the fine folks at BBDO MW from concept up until production on this one.

copywriter: David Valento // agency: BBDOMW

Ad Age Editors Pick // International FAB Awards // Clios Weeks Best Ad