The Odyssey Project-Sperry experiential/Social Activation

creative director/art director

As part of the re-branding effort for Sperry, we created The Odyssey Project – a content creation platform that inspires and enables people to ignite their human spirit and live like there’s no tomorrow. Here is a video that captures the essence of the project.

We created custom Sperry shoe boxes for each of 80 travelers. Each box revealed clues to how their odyssey would begin. All we asked in return from them was to come back and share their epic tales. Here is one of them, featuring travel bloggers Hello America.

We sent Ted and Bebban from the band The Shout Out Louds to Thailand to live with the Mokken, one of the last remaining nomadic sea tribes in the world.