Walmart

creative director

 

I worked on numerous initiatives for Walmart. From low price campaigns, to work supporting small business, and calls for social harmony. After all, Walmart is a place where 140 million people gather every week, and their stores are part of the fabric of communities all around America.

 

Every year, Walmart conducts performance reviews with select vendors. This time, some of the reviews went differently than expected.

These videos were just one piece of an overarching campaign meant to show appreciation for American-made products from American companies. It included 6 tv spots, and 14 social and digital videos shot all over the country.

The ever-popular low price campaign. Nothing like saving some dough.